![]() May his great name be blessed, forever and ever. May his Kingship be established in your lifetime and in your days, and in the lifetime of the entire household of Israel, swiftly and in the near future and say, Amen. May the great Name of God be exalted and sanctified, throughout the world, which he has created according to his will. Your brand name is the first impression consumers receive of your business, shorthand for everything your products or services are, and a marker of your relationship with your customer base.Īs your company moves forward with its online global growth, make sure to engage experts in globalization solutions to help evaluate your brand’s options.Provided in English and Kaddish Transliteration for your convenience. They can conduct this research and provide additional insights based on their years of experience transliterating brand names and other content for global markets. In this case, using this transliteration in an in-language, in-market, pay-per-click campaign can boost inbound traffic.Īlternately, you can sidestep this effort and work with a turn-key website localization partner that does this work for you. If there’s widespread, consistent usage of one particular transliteration, your work might be done for you-customers are familiar with it already, and its search-engine ranking is already building. Have resellers or customers already transliterated your brand name into the local language, or is it still written in the Latin alphabet? If the answer is “both,” what’s the ratio between the two versions? Retail websites in the target market: Investigate how local resellers market your brand.Local forums: Visit blogs, forums, and other social media where your brand is being discussed. ![]()
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